Ivory and Garnet: The New Aromas of Djarum Black Kretek Filter Cigarillos

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May 2023

Djarum Black Kretek Filter Cigarillos Ivory are flavoured with vanilla and have a sweet experience as well as a creamy note on the scents, while Djarum Black Kretek Filter Cigarillos Garnet are flavoured with cherry and mint and possess sweet aromas as well as a refreshing note and a cooling sensation.


Our findings provided the inspiration for these items because the trend of cigarettes with aromas is growing rapidly in Hungary, so that's what prompted Djarum to release this product. Making a brand-new, intriguing kretek cigarillo was the idea behind Garnet.


Hungary and the European market are big fans of the mint and cherry aromas. However, not everyone like other cigarillos goods, especially those with cherry aroma. Because of this, we added the mint for fragrance so you wouldn't notice the sirupy cherry background aroma as much and would have a cooler, fresher smoke. This product's creation took more than a year, but the end result is excellent. 


Although it was a difficult endeavour because the wrapper gave cigarillos more of a tobacco aroma, we sought to provide this nice aroma to cigarillos as well. Therefore, we took our time and created a version that is significantly sweeter than previous Djarum cigarillos in order to enhance the vanilla aroma. Creating a suitable, balanced version for smokers in Hungary was a difficult effort because we did not want it to seem artificial.